How Did They Do Jaylah's Makeup
Ever wanted to know about the real 1960s makeup, hair, and fashion looks? Perhaps you would similar to recreate the sixties style for a special occasion?
Later on over 36 hours of research, we reveal (with citations) the historically authentic makeup and way looks from the sixties.
Whether you're interested in the mainstream mods, or the more niche flower ability hippies, our post has got you covered!
Just keep reading for the truly historically accurate 1960s makeup, hair, and mode!
The 1960s Makeup Look
In the tardily 1950s and early 60s, women were heavily inspired by Hollywood icons Marlyn Monroe and Elizabeth Taylor. Many women at the fourth dimension wore the archetype cat-center with night arched brows and a profile color through the eyelid for definition. While lips were brighter in the 1950s, the pale lip trend started to appear in the early 1960s.1
The shift in makeup trends was visible through the new updated looks of iconic 50s and 60s celebrities. Audrey Hepburn'due south makeup changed somewhat between the two decades, though she did keep her signature doe-eyed await the same. A contrast to the dramatic brow and red lip in the fifties, Hepburn sported a thinner, lighter brow and wore a pale peach-pinkish colour on the lip through the early on 1960s.2
A number of dissimilar makeup styles and subcultures began to emerge in the 1960s.
1960s Makeup For Mods
When yous think of 1960s makeup, the modernistic wait is probably what comes to heed. The modern style was captured by a heavy application of makeup with all of the emphasis on rounded and expressive youthful eyes. Mods originated in London and rapidly spread to the US with the growing worldwide popularity of Twiggy and Edie Sedgwick.3
Models Twiggy and Jean Shrimpton fabricated the youthful mod contoured-and-dramatic eyes with full-and-spiky lashes and light-pouty lips popular in the mid-1960s.1
Blossom Power Hippies
The hippy move began in the tardily 1950s/early on 1960s, however, it gained in popularity in the mid-late 60s, (especially in 1966/67), and marketing of makeup products targeted towards hippies really took off in the 1970s.4
While the modern trend was quite a striking look, the hippies kept information technology more natural in terms of actual makeup simply often used face paint and colors on their face and torso.3
Related: Bank check out our breakdown of the iconic 1990s grunge look!
Like the beatniks before them, many hippie women in the 1960s wore no makeup at all. Face painting was especially common for concerts (much like people practise at Glastonbury or Coachella today). Taking inspiration from the mod trend, some hippies opted to wear a lot of mascara. Hippies also sometimes drew a third heart on their forehead as a nod to Eastern religions.5
Like the 1920s, makeup was often viewed as a statement in the 1960s, and over again there were varying opinions on the use of cosmetics within the feminist movement. Some feminists viewed makeup as a tool of oppression, while others believed that edgy mod and hippy looks were a symbol of moving on from the set rigid roles that women in their mothers' generations were expected to follow.iii
Eyes On The Prize
The optics were the main focus of the makeup fashion in the sixties. This expect consisted of heavy fake lashes, thick eyeliner, and a contoured effect eyeshadow look.half dozen
"There yous can utilize a lot (on the optics), eyeshadow, eyeliner, and lashings of mascara plus false eyelashes – even fake eyebrows I should think – provided you've managed to master the art of putting them on and keeping them in place" – Mary Quant4
Eyeliner & Eyeshadow
The liner eye makeup look of the 1960s was heavily influenced by famed 1920s flapper girl Greta Garbo.2
Mods drew dramatic eyeliner on both the upper and lower lid.7
Eyeshadow was cleverly used to create a assorted contour expect in the eye socket. This typically consisted of a calorie-free shadow on the chapeau and under the brow bone, with a much darker shade just above the crease.seven
The thought of blending shadow shades together really came virtually in the 1960s. Only bluish and green shadows were ordinarily available beforehand in the aforementioned compact, and they were rarely mixed together on the eye in the past.two
Mods often added a dark chocolate-brown to the crease to contour the eye socket with a lighter white colour on the eyelid and under the brow bone.6
However, from 1965 onwards, using colorful eyeshadows on the lid became much more common.ii
Elizabeth Taylor'southward dramatic eye look in the film Cleopatra (1963) featured blueish shadow all over the chapeau, which was more of a nod to the makeup in mode in the sixties – not the authentic Egyptian look.2
During filming, Taylor was paparazzied in her dramatic makeup and information technology helped inspire a trend for wearing a sixties-spin on the Egyptian eye makeup look. Effectually this time, Revlon created a mini eyeshadow trio inspired by the new Cleopatra-inspired trend.ii
"False lashes now come up in virtually 40 types" (Faddy, 1966)4
Lashings Of Lashes
In the 1960s, women were heavily inspired past the fluttery imitation eyelashes of 1930s celebrities.2
Dramatic eyelashes were a must when information technology came to the mod look. The lower lashes painted on the lesser of the eyelid became known as 'Twiggies' after the young model fabricated the unique look famous.4
Did you lot know?: Wand mascaras were brought to market place for the first time in the 1960s. Beforehand, women had to dip a little moisture brush into a pulverization and paint it onto their eyelashes!3
Women used heavy false lashes to create the neotenous youthful wait that Twiggy rocked in the sixties.four
Jane Shrimpton spoke of the difficulties of getting the heavy eyelash expect with imitation lashes at the time, lament that it left a "nasty, gummy line of white mucilage showing on the eyelid, which was torture to get off."four
Mary Quant invented waterproof mascara as a practical product for women with busy lifestyles then they could run around in the rain without their makeup getting smudged.8
Eyebrows
While well-divers brows were the mark of the 1950s, in the sixties women experimented with new brow shapes and styles. Although some stuck to their natural thick brows, others completely shaved their eyebrows off and drew their own in with an countenance pencil. The more daring young women used colored pencils in their eyebrows and added gems, feathers, or glitter.ix
A lot of women added brow powder that was often too dark for their natural brows.6
Related: For more than historically authentic looks, check out our Greek Goddess makeup and style breakdown!
Low Cardinal Lips
Pale colored frosty (not too glossy) lipsticks were all the rage in the 1960s.4 6 7
The immature mods really loved white lipstick. Translucent pink lip glosses were a best seller at the time.4
Titanium was added to lipsticks to make them look iridescent. The metallic wait paired well with the space-age rails looks (silver trousers, chain postal service looks) created by French designers Paco Rabanne and Pierre Cardin. Revlon created a 'Moon Drops' lipstick to become that metallic high mode wait on a budget.4
1960s Confront Makeup
Blush was not the focal point of the mod look, and many women opted to go completely blush-gratuitous and go along the foundation canvass pretty bare. Withal, Mary Quant did add a blush to her iconic sixties makeup collection, by the name of 'Blush Baby blusher'.eight
Still, a lot of mods did create hollower cheeks with shadow powders to appear thinner.three six
Most of the fourth dimension, women wore a pale foundation color all over their face up and lips. Foundation was matte in finish and sometimes slightly tanner to compensate for a lack of blush.10
The Higher The Hair
Straight hair was in fashion, whether it was long or in a bob manner like the 1920s. Pilus looks were pretty simple during this era. Hippies would keep it long without doing much else to information technology.ten
Nonetheless, Mary Quant helped inspire the shorter hair await later, after she met hairdresser Vidal Sassoon who created her famous five betoken bob expect on her hair.8
Most women would scrape their pilus back and curlicue it into a bun style. Bouffant styles were too in fashion – pilus was swept up and placed on the height of your caput, sometimes in curls or with accessories like barrettes or ribbons.10
Women teased the hair to make it look taller and then added a hairpiece for ornamentation.6
From the late 1950s to the early 1960s the beehive hairdo was in fashion. It was called the B-52, named after the bulbous olfactory organ from ane particular B-52 bomber. To become the look, a hooded pilus dryer was used after applying circular rollers to the hair.4
Backcombing helped achieve the voluminous effect and it was fix in place with hairspray. From the mid-sixties onwards, wigs were the new 'it' hairstyle. Women used them to completely transform their appearance.four
One article in a 1966 edition of the Daily Express advertised the 'Smoochy', a grey-silvery wig that covered up half of a woman'due south face, which was described as being designed especially for those who were 'not then pretty'.4
Exciting New Makeup Products Targeted To The Young In The 1960s
Due to upturns in the economy, Britain reached total teenage employment and now young ladies had some money to spend on cosmetics. The market responded with cosmetics targeted towards the younger generation.2
In the mid-sixties, colored eyeshadow was dominant. Gala created a palette called the 'Option And Paint Center Palette', which was shaped like a painter's palette and included one eyeliner, two brushes, and four shadows. Similar to the fun packaging we run into used in Korean beauty today, the packaging was designed for young women to accept fun and enjoy using their makeup products.2
Mary Quant, known for popularising the mini skirt, unveiled her makeup range in 1966. The makeup line, which took xviii months to develop, was revolutionary. Quant herself wrote that "people were stunned past the expect of the whole make."2
A lot was revolutionary: the colors of the makeup and the tongue-in-cheek product names (quite like to Benefit cosmetics today) to name just a couple. The black and white plastic packaging with slap-up flowers on the front was a complete deviation from the luxe luxury and grown-upwards packaging of the previous decades.ii
Plus, the branding, for instance using billboards of women'southward faces, was like nothing seen before. The line took off and Mary Quant Cosmetics was soon sold worldwide.2
Quant wanted her line to supervene upon "those bogus French names, sold by middle-anile harridans. Mary Quant cosmetics were going to be sold by girls in miniskirts, looking like top models, or by dashing young men in jeans."2
Some of the cheeky names of her products included 'Jeepers Peepers center shadow', 'Starkers foundation', and 'Bring Back The Lash mascara'.2
Quant's line was well-nigh known for the crayons, (yes – an bodily tin of colored crayons). A drastic deviation from the typical brush and small-scale pot, the tin instructed women to draw a bloom anywhere on their confront or body with the crayons (this was conspicuously targeted towards blossom power hippies).ii
Mary Quant claimed that her own lipstick was "the symbol of the new, young career woman and they flashed information technology across restaurants with each other. It was similar being a member of a society."2
1960s Makeup & Fashion Icons: Twiggy
Mode icon and model Twiggy was known for her thin frame, big eyes, nighttime pucker makeup with big spidery lashes and drawn on 'Twiggies' – eyelashes drawn on the lower eyelid.
Twiggy was the face of a range of eye makeup products created by the brand Yardley. The line featured a black and white shadow meaty and false lashes, dubbed the 'Twiggy lashes', which were released in 1967.2
Twiggy lashes were fabricated from natural European hair.4
Her most iconic photographs, taken by Barry Lategan, were dubbed 'the face of 1966' by a fashion journalist from the Daily Express.2
Lategan described Twiggy in the photoshoot "Twiggy arrived with her cropped hair and lower eyelashes painted onto her confront, she saturday in front of my camera and was dazzling."2
As was normal at the time, Twiggy did her own makeup for the photoshoot. She sported a mod expect with an intense centre, featuring white shadow on the lid and graphic eyeliner directly above the center socket (in place of contour) and eye liner likewise along the lash line. The lips were kept completely nude, with the typical modern 'foundation as lipstick' look.two
The iconic element to Twiggy's wait was the drawn-on lashes on the lower chapeau. Lisa Eldridge notes in 'Face Pigment: The Story of Makeup' that Biba founder Barbara Hulanicki told her that this look was completely unique to Twiggy at the time.two
Swinging Sixties Fashion
Mods
A departure from the popularity of the curves in the 1950s, the 1960s were epitomized past trying to attain the slim await as women were inspired by Twiggy's young boyish figure.four The desire to expect slimmer and more boyish in shape is evident from the straight-up-and-downward cut of garments and the contoured gaunt cheeks await.
"Twiggy, The Cockney Kid with a confront to launch a 1000 shapes… And she's only 16." (Daily Express, 1966)4
Like makeup, clothing was heavily marketed to the youth demographic in the 1960s. 50% of all clothing sold in United kingdom past 1965 was purchased by the fifteen – 19 year onetime demographic. United states of america teenagers in 1965 spent more than than 3.five billion dollars on clothes.4
Mods wore fun immature clothing like mini skirts, bell-bottom jeans, boots, pantsuits, and they liked dramatic psychedelic prints.vi
The chiffon tent dress was often paired with a visible skid underneath. 11
PVC was a usually used clothing material in annihilation from hats to minidresses. Women besides wore a lot of plastic in their accessories – big chunky vivid colored jewelry was paired with every young It daughter's outfits.11
White boots that reached mid-calf (called go-go boots) were hugely pop to pair with mini skirts and mini dresses in the mid-sixties.xi
Mary Quant | Defining Manner In The Sixties
Style designer and icon Mary Quant was all about creating an affordable range of makeup and wear for the immature woman.viii
"'New' is ofttimes described as 'vulgar' past people who are frightened of change. I had demonstrated that from now on fashion was going to be mass-produced, that the future did non lie in the laboriously hand-sewn designs that were the hallmark of couture." – Mary Quantviii
Mary Quant popularized the mini skirt (though it'south disputed whether or not she actually invented it) and was even honored with an OBE by the Queen of England for her innovations in mode. She was the kickoff British way icon to earn such an accolade.8
Did yous know?: Miniskirts were blamed for a lack of morality in the youth of the 1960s, and even as the cause of traffic accidents as drivers didn't keep their optics on the road!four
Quant invented the tights await later on encouraging JC Penny to brand them to get with mini skirts and dresses.8
In an interview for the Guardian (1967), Mary Quant described 'the crutch' as the most important mode slice of the time. Because skirts were at present so mini, stockings and suspenders needed to be replaced by total cover tights. Otherwise, the suspenders could show in unflattering angles.4
She also encouraged the creation of a more natural effect bra, which made information technology appear as if women were going braless.8
Mary Quant likewise created the concept of matching nail polish to vesture rather than lipstick shade.eleven
Quant's peter pan collar was very popular to jazz upwardly a normal sweater.8
Her range was inspired past the clothes her young friends enjoyed wearing (tunic dresses, hipster pants, and knickerbockers (trousers that came to the genu).8
"I wanted to make clothes that you could move in, skirts you could run and dance in" – Mary Quant8
Hippies
Although the hippy look was quite rebellious, hippy women did wear their pilus very long, and normally tied back in a ponytail and with a bandana. Hippies often wore hand made jewelry and loved Native American pieces (or simply anything from outside mainstream United states of america culture)!5
They also accessorized with faux tattoos, love tokens, homemade earrings, serpent bracelets, and charm bracelets (oftentimes with zodiac sign charms). Many hippies loved 'scarabs' (amulets) with origins in aboriginal Egypt.5
In terms of clothing, hippies often opted for low cut tops, and sometimes showed off their stomach – peculiarly if they decorated their omphalos area. Hippy women sometimes wore work shirts designed for men and frequently added their own patches and designs to obviously shirts to express some individuality.5
They also wore dramatic belts and many of the women wore men's jeans, particularly because information technology was difficult to notice jeans for women in the late 1960s.5
Hippies also wore pedal pushers, mini skirts in psychedelic patterns, tie-dyed shirts, colorful leggings and frequently went barefoot. Somewhat surprisingly, a lot of hippies styled secondhand Edwardian and Victoria pieces.five
Sources
. 1. Theatrical Makeup: Basic Awarding Techniques by Sobel (2016)
. ii. Face Paint: The Story of Makeup by Lisa Eldridge (2015)
. 3. Milady Standard Makeup by D'Allaird (2012)
. 4. Compacts and Cosmetics: Beauty from Victorian Times to the Present Day by Marsh (2009)
. five. American Hippies by Rorabaugh (2015)
. 6. The Art and Science of Professional Makeup by Place and Madry (1989)
. 7. The Makeup Artist Handbook: Techniques for Flick, Television set, Photography and Theatre by Davis and Hall (2012)
. 8. Stories of Women in the 1960s: Fighting for Freedom by Senker (2015)
. 9. Encyclopedia of Hair: A Cultural History by Sherrow (2006)
. 10. The Art of Makeup By Marie Agius (2009)
. xi. The Mini Mod Sixties Book by Bleikorn (2002)
Source: https://makeupscholar.com/1960s-makeup/
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